Advertising Prints for Various Ice Cream Brands by Ursa.
Commissioned by Strange Magic Studio.
Commissioned by Strange Magic Studio.
Each scene began with a brief from the client, setting the mood and key concepts. Based on the brief, I created a series of AI-generated images in Midjourney, from which we selected the most promising options together. Once the concept was approved, I refined the final version in Photoshop—sometimes adding the packaging, sometimes leaving space for it to be added in-house by the client.
Scene for "Moscow" Ice Cream
(Creamy Cheese Ice Cream with Forest Berries)
(Creamy Cheese Ice Cream with Forest Berries)
The initial brief called for a cozy atmosphere inside a Moscow apartment with views of iconic city architecture. We aimed to convey the sense of Moscow’s merchant-bourgeois spirit through table settings. Once the final version was chosen, accents were added in Photoshop: the “Moscow” ice cream packaging blended naturally into the scene, while the colors of forest berries brought a festive touch.
Crème Brûlée Ice Cream
This print conveys refined sophistication: crème brûlée ice cream served in a dessert dish within a calm, beige-toned interior that reflects the recognizable color of this ice cream. The brief emphasized restraint and elegance, creating a sense of an effortless yet stylish pause. The neural-generated images explored various table settings, with the ice cream placed beside a coffee pot, a cup of aromatic coffee, and a magazine on the coffee table.
Classic Ice Cream with Apple Pie
A cozy kitchen, where a classic scoop of ice cream is served alongside a freshly baked apple pie.
"Vladivostok" and "Nakhodka" Ice Creams
These two prints share a maritime theme. "Vladivostok" ice cream is set against a sunset by the sea, while "Nakhodka" is framed in the bright light of a summer day on the beach.
Cocktail-Inspired Popsicles
“Mojito” and “Mon Chéri”; “Bellini” and “Piña Colada”
“Mojito” and “Mon Chéri”; “Bellini” and “Piña Colada”
A continuation of the beach theme: a laid-back coastal scene with cocktail glasses, splashes of water, and bright sunlight.
Creamy Popsicles in Three Flavors
Here, the emphasis was on the luscious texture of the ice cream itself, so various textures were explored in the neural-generated images. The final composition is a flat-lay still life: three popsicles surrounded by fresh fruits—melon, strawberry, and mango.
Grape Cone with Chocolate Glaze
A grapevine-covered gazebo with a jug of grape juice on the table, beside a cluster of dark grapes and two chocolate-glazed ice cream cones.
Pine Nut Ice Cream
Two versions of the pine nut ice cream print. The aim was to evoke the taiga’s atmosphere and the flavor of pine. One print features a pine cone next to the ice cream, while the other highlights the landscape outside the window—forest dawn and the magnificent nature of the taiga.
An Additional Scene with “Vladivostok” and “Nakhodka”
The client wanted to combine them into a single composition with a cosmic feel. The ice cream scoops subtly resemble planets, with the entire scene set on a tabletop with a fantastical cosmic design.
